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COMPANY PROFILE
1. Historical Culture
The Zhang Humian brand, established in early 1920, is a local brand from Zhaotong, Yunnan Province, boasting a century-old history and unique traditional silk product craftsmanship. In 1925, Zhang Zhenhua, the third-generation successor, founded the "Zhang Ji Humian Crafts Society" in Zhaotong. In 1998, Wang Yuanmei, the fifth-generation successor, established the Zhang Humian Crafts Factory, which has been passed down through five generations to date.
The historical and cultural value of Zhang Humian has been included in the fourth batch of intangible cultural heritage listings in Yunnan Province. In terms of promotion, Zhang Humian has been interviewed multiple times by program teams such as CCTV7's "Zhi Fu Jing", CCTV10's "Bai Ke Tan Mi", and CCTV7's "Mei Ri Nong Jing". The Zhang Humian brand has received numerous honors, including being awarded the title of "Famous Trademark of Yunnan Province" in 2011, being recognized as a "Yunnan Time-honored Brand" in 2011, being named one of the "Top Ten Home Textile Brands in China" in 2016, being appraised as "Intangible Cultural Heritage of Yunnan Province" in 2017, and being awarded the title of "Special Excellent Agricultural Product Brand" in 2020.
Zhang Humin achieves an annual output value of 20 million yuan, selling through national distributors and platforms such as Taobao and Tiktok. A complete production supply chain has been formed, enabling e-commerce shipping and customer service maintenance.
II. Brand Features
"Zhang Humian" is a high-quality product crafted through continuous research and improvement by five generations of the Zhang family. It is entirely handmade without the use of a single stitch or scissors to create openings. The silk quilt is uniform in thickness and remains unchanged for ten years, without becoming loose or forming balls. It not only overcomes the troubles of ordinary handmade silk quilts that can deform, become loose, and require dismantling, but also eliminates the drawbacks of becoming hard and compact.
In terms of product innovation, the company has launched multiple series of products, including wedding series, pillow series, children's series, and multi-purpose quilt series, to enrich consumers' choices. Zhang Humin has always been loyal to the high demands for the quality of silk quilts. With a professional attitude of being proficient in his field and responsible towards customers, he believes that quality is the foundation of the enterprise. He is diligent and pragmatic, and always adheres to the ancestral excellent craftsmanship in every product, thus endowing it with the utmost perfect quality.
The fifth-generation successor of Zhang Humin has always adhered to the ancestral teachings, following the principle of striving for excellence and seeking development through quality. After being tested by the textile fiber institutions in Yunnan Province, it has been confirmed as meeting the national technical standards for high-quality silk products. The "Zhang Humin" brand has been rated as a famous brand product in Yunnan Province, and efforts are being made to promote the "Zhang Humin" brand both domestically and internationally. Zhang Humin integrates the regional cultural characteristics of Yunnan, Guizhou, Sichuan, and Chongqing, and possesses high artistic and collectible value.
III. Manufacturing Process
Zhang Humian silk quilts are entirely handcrafted and refined. Each quilt requires 8 processes and 38 techniques to complete. Each process undergoes inspection on a light transmission table, and it takes about 40 hours for two people to operate simultaneously to ensure that each quilt is uniform in thickness, fluffy and soft, without detachment or breakage.
In terms of raw materials, Zhang Huminian utilizes spring cocoons from old mulberry trees in the Jinsha River as the raw material. The silk layer is relatively thick, making it an excellent raw material for crafting handmade silk quilts. Furthermore, Zhang Huminian's silk quilts undergo a meticulous cocoon selection process, selecting double-cocoon cocoons, removing the cocoon shell and pupa lining, and extracting only the silk quality part to make the silk quilt. This ensures that the silk quilt has a criss-cross texture, making it resistant to breaking.
In terms of manufacturing process, Zhang Humen Silk Quilt adheres to the quilt-making craftsmanship passed down for five generations, ensuring the quality of the silk quilt without using a single stitch or cutting a single hole. Each layer of silk in Zhang Humen Silk Quilt is carefully drawn and crafted. A single cocoon is drawn and crafted through different processes until it reaches the size of a quilt, ensuring that each strand of silk is delicate and fine, resulting in a fluffy and soft silk quilt. From production to delivery, the silk quilt undergoes three light transmission inspections, allowing consumers to experience high-end quality with confidence.
The Zhang Humian brand, established in early 1920, is a local brand from Zhaotong, Yunnan Province, boasting a century-old history and unique traditional silk product craftsmanship. In 1925, Zhang Zhenhua, the third-generation successor, founded the "Zhang Ji Humian Crafts Society" in Zhaotong. In 1998, Wang Yuanmei, the fifth-generation successor, established the Zhang Humian Crafts Factory, which has been passed down through five generations to date.
The historical and cultural value of Zhang Humian has been included in the fourth batch of intangible cultural heritage listings in Yunnan Province. In terms of promotion, Zhang Humian has been interviewed multiple times by program teams such as CCTV7's "Zhi Fu Jing", CCTV10's "Bai Ke Tan Mi", and CCTV7's "Mei Ri Nong Jing". The Zhang Humian brand has received numerous honors, including being awarded the title of "Famous Trademark of Yunnan Province" in 2011, being recognized as a "Yunnan Time-honored Brand" in 2011, being named one of the "Top Ten Home Textile Brands in China" in 2016, being appraised as "Intangible Cultural Heritage of Yunnan Province" in 2017, and being awarded the title of "Special Excellent Agricultural Product Brand" in 2020.
Zhang Humin achieves an annual output value of 20 million yuan, selling through national distributors and platforms such as Taobao and Tiktok. A complete production supply chain has been formed, enabling e-commerce shipping and customer service maintenance.
II. Brand Features
"Zhang Humian" is a high-quality product crafted through continuous research and improvement by five generations of the Zhang family. It is entirely handmade without the use of a single stitch or scissors to create openings. The silk quilt is uniform in thickness and remains unchanged for ten years, without becoming loose or forming balls. It not only overcomes the troubles of ordinary handmade silk quilts that can deform, become loose, and require dismantling, but also eliminates the drawbacks of becoming hard and compact.
In terms of product innovation, the company has launched multiple series of products, including wedding series, pillow series, children's series, and multi-purpose quilt series, to enrich consumers' choices. Zhang Humin has always been loyal to the high demands for the quality of silk quilts. With a professional attitude of being proficient in his field and responsible towards customers, he believes that quality is the foundation of the enterprise. He is diligent and pragmatic, and always adheres to the ancestral excellent craftsmanship in every product, thus endowing it with the utmost perfect quality.
The fifth-generation successor of Zhang Humin has always adhered to the ancestral teachings, following the principle of striving for excellence and seeking development through quality. After being tested by the textile fiber institutions in Yunnan Province, it has been confirmed as meeting the national technical standards for high-quality silk products. The "Zhang Humin" brand has been rated as a famous brand product in Yunnan Province, and efforts are being made to promote the "Zhang Humin" brand both domestically and internationally. Zhang Humin integrates the regional cultural characteristics of Yunnan, Guizhou, Sichuan, and Chongqing, and possesses high artistic and collectible value.
III. Manufacturing Process
Zhang Humian silk quilts are entirely handcrafted and refined. Each quilt requires 8 processes and 38 techniques to complete. Each process undergoes inspection on a light transmission table, and it takes about 40 hours for two people to operate simultaneously to ensure that each quilt is uniform in thickness, fluffy and soft, without detachment or breakage.
In terms of raw materials, Zhang Huminian utilizes spring cocoons from old mulberry trees in the Jinsha River as the raw material. The silk layer is relatively thick, making it an excellent raw material for crafting handmade silk quilts. Furthermore, Zhang Huminian's silk quilts undergo a meticulous cocoon selection process, selecting double-cocoon cocoons, removing the cocoon shell and pupa lining, and extracting only the silk quality part to make the silk quilt. This ensures that the silk quilt has a criss-cross texture, making it resistant to breaking.
In terms of manufacturing process, Zhang Humen Silk Quilt adheres to the quilt-making craftsmanship passed down for five generations, ensuring the quality of the silk quilt without using a single stitch or cutting a single hole. Each layer of silk in Zhang Humen Silk Quilt is carefully drawn and crafted. A single cocoon is drawn and crafted through different processes until it reaches the size of a quilt, ensuring that each strand of silk is delicate and fine, resulting in a fluffy and soft silk quilt. From production to delivery, the silk quilt undergoes three light transmission inspections, allowing consumers to experience high-end quality with confidence.